Tuesday 8 September 2009

Affiliate Marketing Tips for the Newbie

Today, many of us want to pack up our jobs and be our own bosses. The idea of working for YOU is attractive to many folk. However, the vast majority of us cannot get a business off the ground due to two main factors; the first being money, and the second being the risk involved.

Starting even a small business takes a fair amount of money. You need to buy or rent premises, purchase your stock and equipment, and pay staff if you have any. You will also have other expenses such as advertising, mailing, transport etc.

Even if you’re lucky enough to obtain the capital with which to start, nearly 90% of all small businesses fail in the first year. If yours is one of the lucky ones, you have to keep reinvesting your time and money to build up your business’ reputation. It could be anywhere from 5-7 years before any significant profit is seen. Patience was not a virtue with which many of us are blessed, not me anyway, so we really cannot wait that long. This is one of the reasons that affiliate marketing is such an attractive option for many.

Affiliate marketing involves you, working as an affiliate for a merchant or company. You sell either goods or services and you’re paid on the number of sales that you can make. There are no costs and no risk. You put in the time and the effort and are rewarded accordingly.

Running an affiliate marketing business is challenging. You’ll have to work very hard to build it up. However, you will be rewarded for your hard work, and not someone else. Getting an affiliate marketing programme going may seem difficult. The truth is that it is down to you and how much you want to put into it. There is no sure fire way to success but there are some good tips that you can follow to make your affiliate marketing scheme as successful as possible.

There are literally thousands of programmes for you to choose from. However, to get started you may want to choose something that you are familiar with. This product or service may not be the hottest thing on the current market or make you a millionaire, but you will certainly sound more confident and sincere if you are trying to sell something that you know and believe in.

This will also help when it comes to creating your site. Something familiar will allow you to be personal and creative. Trying to create a site around something you know little about will soon become boring and tedious, and your readers and would be customers will notice—trust me! You can always expand, and start promoting other things at a latter time when you have more confidence, and you are more familiar with marketing practices.

I will let you in on a secret tactic now that will come in handy for you in months and years to come. (You can thank me sometime!) A very successful way of getting buyers to click on your ads is to have a review site set up, giving a comparison of different books, courses etc. which are related to the same topic. One of my review sites can be seen here. After all, you can walk into any supermarket, and you’ll find several competing products stacked on the same shelf. The reason is simple …. It makes it convenient for the buyers to make direct comparisons, and then choose for themselves which product best suits their needs.

Affiliate marketing is a great way to make money, as the risk to you is minimal and there are no start up costs. There are many great affiliate marketing programmes out there and choosing the right one may seem like a daunting task. When you first start out remember to stick to what you know. Find something you know about and have an interest in. Make your site attractive to others, and resist the urge to fill it with banners. Finally remember, there is no perfect programme. Some will have success where others have failed. It is all down to YOU!

Saturday 5 September 2009

Basic Affiliate Internet Marketing

All of us would love to make a little more money. Sometimes just a little to supplement our 9-5 income can be a huge help. Today it is easier that you think to get a little extra cash into your bank account (or accounts, if you’re successful!). Quite a few of us today have our own personal websites, usually blogs. We can get them for free and use them as a method to keep others informed of what we are doing. You can actually turn your website into a way of making some extra cash for you. By placing some ads on your site, you have the potential to earn some cash.

Whenever folk go onto your site, and they see an ad that is interesting and click on it, you receive what is known as a referral payment. The more clicks the better. Gradually your earnings will increase as your website gets more views. I’m surprised that even I could work that one out!

You’re not very likely to get filthy rich with just your own personal website. However, it is a way to get started. There may come a time when you create another site and you can start turning that one into a money making venture. You could sign up for an affiliate program and make money through their ads. To do this well you need to think of an appropriate affiliate program that readers of your site would appreciate. For example, if your site deals with pets, you may want to look for affiliates that work with pet supplies, pet food or veterinary services. As I think I mentioned in another post, having ads for rare books or sporting goods on a website dealing with pets is not a very bright idea, and certainly won’t too much attention.

Once you have a site up and running, you need to get a list of affiliate companies that will give you their advertising banners. There are loads of companies on the net that will help you. You can also get performance statistics on them as well. You will be able to track how much you will earn and how you will be paid. Once you get a few banners onto your site you’ll be able to check the progress for yourself.

Two companies that are incredibly popular are Commission Junction and LinkShare. These will both help you find affiliates for your website. They have loads of good, accurate information available on what companies would be best and how well they perform.

Signing up for one of those affiliate programs couldn’t be easier. You will be asked for personal information, but don’t let that put you off. This is necessary because they will be paying you commission money.

Commission Junction has all of the information available on which companies pay which rates of commission. They also have information on how well and timely they make their payments. If a company has a dodgy reputation, Commission Junction will be aware of it.

Of course, there are individual programmes that you could sell for commission, and which are not listed with those companies, or with the big one, Clickbank. You can see an example here – I began selling this ebook just a couple of days ago, and the response has been encouraging, to say the least. I had bought and read the book myself, and it’s got loads of great tips on how to make recurring income, even by using Ebay.

If you’re looking to make a little more money then it is fairly easy. Why not take the first step and turn your personal website into a way to make cash? Fill up those blank spaces with advertisements and let the money roll in. you can always expand and create different websites. The more ads you can get, the better for your pocket. Affiliate programmes are great ways to help you earn money. You can start off in a small way with your own site and then expand into other areas. Eventually, you could build your own affiliate business. Look into affiliate marketing. It could be quite lucrative.

Wednesday 2 September 2009

Affiliate Marketing and Pay Per Click

Do you want to make more money? Do you want to turn that computer you spent so much money on into a cash cow? Well it is possible. It won’t happen overnight but with time and hard work you’ll soon be working from home if you so choose.

Do you currently have a website? Do you wonder why it isn’t making you any money? You keep posting great content, great writing samples and articles, but still your balance stays at zero, zilch! Well perhaps you need to expand your horizons. By signing up for pay per click affiliate sites you can soon see cash going into your account simply by maintaining your site.

One of the most popular pay per click programmes is Google Adsense. Google Adsense will take care of the advertising for you. When you sign up, your site will have new advertisements and banner places in the open spaces. If anyone visits your site and clicks on one of the ads, you get a referral payment. Again, Google takes care of the ad placement allowing you to concentrate on increasing the traffic to your site.

Joining a scheme such as Google Adsense is an excellent idea. They will help to promote your site and advise you on how to increase your traffic.

If you have been maintaining your website for a while, you probably know that one of the best ways to attract traffic is through the use of keywords. The right keywords should have visitors flocking to your site. The wrong words will not attract anyone, believe me! Sites such as Google Adsense can help with this, of course. They operate Google Adwords, which helps to maximize the key word usage and help get the correct one for the most traffic. Google does charge for this service so you need to be sure it is worth it before you buy. You don’t want all of your profits eaten up by what you are paying for Adwords.

When you sign up for Google Adsense, you can be assured that appropriate ads will be placed on your webpage. If you have a pet care site then things related to that topic will be placed. Obscure ads that have nothing to do with your page are not likely to impress or interest your reader, or increase your earnings.

Google Adsense is only one example of search engines that offer a pay per click money making service. There are hundreds of others. One of the most notable is Yahoo Publisher. It functions in much the same way as Google Adsense and offers a similar style of service. Which one you choose will depend largely on you. If you have several sites, you could try both schemes. See which one is doing best for you, and go with that one.

If you have several web pages that just seem to be doing nothing, then have a look at pay per click programmes. Sites such as Google Adsense and Yahoo Publisher will do most of the hard work for you. They will place the ads and decide which ads will be best for your site. This will leave you time to get on with the most important thing; increasing your site traffic and eventually your ad revenue. If you have websites, look into pay per click. The service is free so you have nothing to lose.

Thursday 27 August 2009

Affiliate Marketing Options

Have you been wanting to give your current job the heave for quite some time? Would you love to get into your own business but you’re afraid of the risk? Well, being afraid of the risk involved is only natural. The vast majority of small businesses fail within the first year. There are a variety of reasons but the financial risk is incredibly high. To minimize the risk many have a look at the field of affiliate marketing. This takes about 90% percent of the risk factor away and allows you to set up a business for yourself.

As an affiliate, you do actually work for another company or merchant. You sell either products or services depending on your particular skills and talents. Affiliate programmes are great for those who are creative, self motivated and not afraid of hard work. When you become an affiliate, the corporation takes on the risk. You can sign on to sell products or you can sell services. You can work to increase website traffic to other sites and receive referral payments, or you can create your own sites and make money through ad revenue. The choice is entirely yours.

If you are just starting out, you may want to join an affiliate programme that has been established for some time. You won’t be competing with other internet giants and you’ll gain some necessary skills and experience. One well known affiliate partnership is the one between Bizrate and Shopzilla.

Both of those sites exist as separate entities. However they have combined their resources to make an excellent affiliate program. Bizrate functions as a comparison shopping site. If someone wants a certain item they can search for it via Bizrate. The site will tell you where to purchase it and how much it charges. They will give you a complete item description as well. Bizrate also lets the consumers know who is offering particular items for the lowest price and who offers the best value for money. Bizrate gives consumers a chance to check out merchant reviews as well.

Shopzilla functions as an internet shopping site. They sell goods in several different categories and promise low prices with quality service. You can purchase nearly anything you like via the Shopzilla site. If you have a credit or debit card the item will be delivered directly to you.

Shopzilla offers people the chance to join their affiliate marketing program. As one of their affiliates you are welcome to place sales content onto their site. You can place products that you might be selling for another affiliate company that you are working for; or you can work to increase the sales and revenue of the content already listed. Each method can result in sales commission and more money for you.

One great advantage of the Shopzilla affiliate marketing programme is that it works with the Bizrate site. Even though Shopzilla runs the affiliate programme, it has the support and backing of another major retail site. Your content can be posted on Shopzilla and then reviewed on Bizrate. If you’re a good seller and offer a quality product this can be highly advantageous. By becoming a good reliable merchant, you can get the bizrate high rating which will enable you to be trusted by your potential customers.

If you are creative and have sales expertise, then perhaps you should consider a career in affiliate marketing. This will allow you to work for yourself, and with very little risk to you. It is easy to get started and the costs are next to nothing. If you have a computer and internet connection, then you’re all set. By taking advantage of the Shopzilla-Bizrate partnership, you can maximize your earning potential. By placing your content on Shopzilla and having it rated on Bizrate, you can gain a high level of exposure and internet traffic. If you offer a quality product and get people to realise that you are reliable, there is no reason why these two sites can’t make you a lot of money.

Of course, whether you use those companies or not, you want to get as many buyers as possible, and so it follows that you need as much traffic as possible. One way of doing this is to write articles about the product or service that you're selling, and then to either send it to an article directory, or else to set up a blog, and post your articles there. You can get some very useful tips here if you aren't too sure about blogging.

Wednesday 26 August 2009

Affiliate Marketing Businesses versus Sole Ownership

Today, many of us who would like to work for ourselves either dream of packing in our jobs, or the decision is made for us, through lay-offs and redundancies. However, the difference between those who want it and those who actually go on and do it is staggering. Those that do make the attempt have two options open to them. Either create their own sole proprietorship or create an affiliate marketing business. Both can be quite productive if they are successful. Ah, that magic word, “successful”!

Business requires a great deal of work whichever route you take. The more you put in, the more you are likely to get back. The old adage is still true – you reap what you sow. However, the sole proprietorship requires much more time and commitment and there is a much greater degree of risk involved. Creating your own business is extremely difficult. Unless you have a unique idea that is marketable you are going to have competition with countless other businesses. You have to create strategies that will take customers away from the already well known businesses in your area and attract them over to yours. If you succeed, the rewards can be immense but if you fail you could lose everything.

Affiliate marketing businesses provide several advantages. Firstly, you are marketing products that are already in existence. Fairly known brands are not so hard to sell especially if they have a good reputation. Good and trusted products will attract customers much faster than something that is new and unknown. Affiliate marketing takes care of all of this for you.

Being a sole proprietor is incredibly risky. If your business fails like the vast majority do, your source of income has ended. Depending on how much debt your business had and how your financed the venture, you could lose much more than your income.

Affiliate marketing takes this risk away. You are paid according to how well you perform. You do not need to worry about how the business is performing overall. You get your commission based on what you sell. Affiliate marketing businesses are usually well established, so you don’t have to worry about them giving up the ghost at a moment’s notice.

Advertising is a huge part of any business. If you’re a sole proprietor, advertising depends on you. You have to have enough in your budget to hire someone or set up a campaign yourself. The first costs a great deal of money, and the latter requires a great deal of time.

With affiliate marketing, the advertising is taken care of for you. You’re usually given all you need in the form of leaflets, catalogues and other product information. You will also likely be given good advice on how best to sell the products. Affiliate marketing programmes should try to help you as much as possible. The better you do, the better they do, so they have an incentive to help you as much as possible.

Finally, you will need support and advice at various stages when you run a business. If you’re a sole proprietor, you’ll have to hire professionals for this. This of course means extra costs for your business. With affiliate marketing, there should be a representative on hand who is there for support and advice. This service is usually free to all affiliates.

Business is tough no matter which route you decide to take. Either route will require hard work and dedication. However, if you want to work for yourself, why not join a programme where most of the work is done for you. With affiliate marketing, the risk is taken away. This allows you time to concentrate on what needs to be done. Making profits, creating your business, and fulfilling that dream!

Tuesday 25 August 2009

Affiliate Marketing And Home Business

Many of us dream of being our own bosses. I know that I have, and not just while I was under the duvet, either. The lure of big money and flexible work hours is quite attractive. We inevitably think of what a difference even a few extra pounds or dollars in the back pocket would make to our lifestyles. However, many are afraid to venture out on their own. They fear that they do not have the capital required to get a business started or they don’t want to lose the security of their day job, which is quite understandable.

The solution could be starting a home business. The truth of the matter is that you can start your home business with no money at all in the present day, with the help of the internet. Ask yourself this, do you have a spare room or any available space in your house? Do you have a computer with an internet connection? Do you have a phone line? If you have these three things you have the essentials of an office from which your home business can be conducted.

Affiliate marketing can be a great way for you to get started in your own home business. It will provide you with the opportunity to sell either a product or a service. With low capital and little space you may want to concentrate on services.

Once you have made the decision, you need to evaluate your skills. What services can you offer and what skills do you have? Many people start of with affiliate marketing programmes from the major search engines. If you’re good at website design, you could register your page with someone such as Yahoo Publisher. This way your site will get traffic with the help of the search engine Yahoo. If yours is a sales website, your traffic could translate into increased sales. The more exposure to your site, of course, the better.

The other thing you can try to do is attract traffic to other sites. Retail sites such as Amazon and EBay have affiliate marketing programmes. If you can generate traffic and increase sales then you obviously make money. Both programmes offer ways to increase revenues through links and blogs. These are usually free and worth using. Remember, the more you make, the more they make.

Finally, your site can make money in another way. When it is posted on sites such as Yahoo Publisher or Google Adsense, there will be ads placed. Whenever a visitor clicks on an ad you make money. The more clicks, the more cash. The operators take care of all the advertising costs and placement. They also try to place ads that are appropriate to your page. If you’re selling rare books, you certainly wouldn’t be a happy bunny if ads for fish food were displayed!

If you want to start working for yourself but feel you don’t have the money then you’re wrong. If you have a computer and space to put it then you have all you need. You can also start your home business and work it to fit in with your job, if you’re fortunate enough to have one, in this era of recession. You can gradually commit more time as your home business grows.

If you’re tired of your job and really want to work for yourself, then dump the excuses and just go for it. Through affiliate marketing programmes and selling services, you will find that running your own home business is easier than you think. All it takes is time and a commitment to succeed. By taking advanantage of the affiliate marketing programmes that are currently available, you can make money and improve your own marketing skills. Remember, you can always expand into other areas and venture out totally on your own later. Right now, get marketing and get clicking!