Today, many of us who would like to work for ourselves either dream of packing in our jobs, or the decision is made for us, through lay-offs and redundancies. However, the difference between those who want it and those who actually go on and do it is staggering. Those that do make the attempt have two options open to them. Either create their own sole proprietorship or create an affiliate marketing business. Both can be quite productive if they are successful. Ah, that magic word, “successful”!
Business requires a great deal of work whichever route you take. The more you put in, the more you are likely to get back. The old adage is still true – you reap what you sow. However, the sole proprietorship requires much more time and commitment and there is a much greater degree of risk involved. Creating your own business is extremely difficult. Unless you have a unique idea that is marketable you are going to have competition with countless other businesses. You have to create strategies that will take customers away from the already well known businesses in your area and attract them over to yours. If you succeed, the rewards can be immense but if you fail you could lose everything.
Affiliate marketing businesses provide several advantages. Firstly, you are marketing products that are already in existence. Fairly known brands are not so hard to sell especially if they have a good reputation. Good and trusted products will attract customers much faster than something that is new and unknown. Affiliate marketing takes care of all of this for you.
Being a sole proprietor is incredibly risky. If your business fails like the vast majority do, your source of income has ended. Depending on how much debt your business had and how your financed the venture, you could lose much more than your income.
Affiliate marketing takes this risk away. You are paid according to how well you perform. You do not need to worry about how the business is performing overall. You get your commission based on what you sell. Affiliate marketing businesses are usually well established, so you don’t have to worry about them giving up the ghost at a moment’s notice.
Advertising is a huge part of any business. If you’re a sole proprietor, advertising depends on you. You have to have enough in your budget to hire someone or set up a campaign yourself. The first costs a great deal of money, and the latter requires a great deal of time.
With affiliate marketing, the advertising is taken care of for you. You’re usually given all you need in the form of leaflets, catalogues and other product information. You will also likely be given good advice on how best to sell the products. Affiliate marketing programmes should try to help you as much as possible. The better you do, the better they do, so they have an incentive to help you as much as possible.
Finally, you will need support and advice at various stages when you run a business. If you’re a sole proprietor, you’ll have to hire professionals for this. This of course means extra costs for your business. With affiliate marketing, there should be a representative on hand who is there for support and advice. This service is usually free to all affiliates.
Business is tough no matter which route you decide to take. Either route will require hard work and dedication. However, if you want to work for yourself, why not join a programme where most of the work is done for you. With affiliate marketing, the risk is taken away. This allows you time to concentrate on what needs to be done. Making profits, creating your business, and fulfilling that dream!
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