Thursday 27 August 2009

Affiliate Marketing Options

Have you been wanting to give your current job the heave for quite some time? Would you love to get into your own business but you’re afraid of the risk? Well, being afraid of the risk involved is only natural. The vast majority of small businesses fail within the first year. There are a variety of reasons but the financial risk is incredibly high. To minimize the risk many have a look at the field of affiliate marketing. This takes about 90% percent of the risk factor away and allows you to set up a business for yourself.

As an affiliate, you do actually work for another company or merchant. You sell either products or services depending on your particular skills and talents. Affiliate programmes are great for those who are creative, self motivated and not afraid of hard work. When you become an affiliate, the corporation takes on the risk. You can sign on to sell products or you can sell services. You can work to increase website traffic to other sites and receive referral payments, or you can create your own sites and make money through ad revenue. The choice is entirely yours.

If you are just starting out, you may want to join an affiliate programme that has been established for some time. You won’t be competing with other internet giants and you’ll gain some necessary skills and experience. One well known affiliate partnership is the one between Bizrate and Shopzilla.

Both of those sites exist as separate entities. However they have combined their resources to make an excellent affiliate program. Bizrate functions as a comparison shopping site. If someone wants a certain item they can search for it via Bizrate. The site will tell you where to purchase it and how much it charges. They will give you a complete item description as well. Bizrate also lets the consumers know who is offering particular items for the lowest price and who offers the best value for money. Bizrate gives consumers a chance to check out merchant reviews as well.

Shopzilla functions as an internet shopping site. They sell goods in several different categories and promise low prices with quality service. You can purchase nearly anything you like via the Shopzilla site. If you have a credit or debit card the item will be delivered directly to you.

Shopzilla offers people the chance to join their affiliate marketing program. As one of their affiliates you are welcome to place sales content onto their site. You can place products that you might be selling for another affiliate company that you are working for; or you can work to increase the sales and revenue of the content already listed. Each method can result in sales commission and more money for you.

One great advantage of the Shopzilla affiliate marketing programme is that it works with the Bizrate site. Even though Shopzilla runs the affiliate programme, it has the support and backing of another major retail site. Your content can be posted on Shopzilla and then reviewed on Bizrate. If you’re a good seller and offer a quality product this can be highly advantageous. By becoming a good reliable merchant, you can get the bizrate high rating which will enable you to be trusted by your potential customers.

If you are creative and have sales expertise, then perhaps you should consider a career in affiliate marketing. This will allow you to work for yourself, and with very little risk to you. It is easy to get started and the costs are next to nothing. If you have a computer and internet connection, then you’re all set. By taking advantage of the Shopzilla-Bizrate partnership, you can maximize your earning potential. By placing your content on Shopzilla and having it rated on Bizrate, you can gain a high level of exposure and internet traffic. If you offer a quality product and get people to realise that you are reliable, there is no reason why these two sites can’t make you a lot of money.

Of course, whether you use those companies or not, you want to get as many buyers as possible, and so it follows that you need as much traffic as possible. One way of doing this is to write articles about the product or service that you're selling, and then to either send it to an article directory, or else to set up a blog, and post your articles there. You can get some very useful tips here if you aren't too sure about blogging.

Wednesday 26 August 2009

Affiliate Marketing Businesses versus Sole Ownership

Today, many of us who would like to work for ourselves either dream of packing in our jobs, or the decision is made for us, through lay-offs and redundancies. However, the difference between those who want it and those who actually go on and do it is staggering. Those that do make the attempt have two options open to them. Either create their own sole proprietorship or create an affiliate marketing business. Both can be quite productive if they are successful. Ah, that magic word, “successful”!

Business requires a great deal of work whichever route you take. The more you put in, the more you are likely to get back. The old adage is still true – you reap what you sow. However, the sole proprietorship requires much more time and commitment and there is a much greater degree of risk involved. Creating your own business is extremely difficult. Unless you have a unique idea that is marketable you are going to have competition with countless other businesses. You have to create strategies that will take customers away from the already well known businesses in your area and attract them over to yours. If you succeed, the rewards can be immense but if you fail you could lose everything.

Affiliate marketing businesses provide several advantages. Firstly, you are marketing products that are already in existence. Fairly known brands are not so hard to sell especially if they have a good reputation. Good and trusted products will attract customers much faster than something that is new and unknown. Affiliate marketing takes care of all of this for you.

Being a sole proprietor is incredibly risky. If your business fails like the vast majority do, your source of income has ended. Depending on how much debt your business had and how your financed the venture, you could lose much more than your income.

Affiliate marketing takes this risk away. You are paid according to how well you perform. You do not need to worry about how the business is performing overall. You get your commission based on what you sell. Affiliate marketing businesses are usually well established, so you don’t have to worry about them giving up the ghost at a moment’s notice.

Advertising is a huge part of any business. If you’re a sole proprietor, advertising depends on you. You have to have enough in your budget to hire someone or set up a campaign yourself. The first costs a great deal of money, and the latter requires a great deal of time.

With affiliate marketing, the advertising is taken care of for you. You’re usually given all you need in the form of leaflets, catalogues and other product information. You will also likely be given good advice on how best to sell the products. Affiliate marketing programmes should try to help you as much as possible. The better you do, the better they do, so they have an incentive to help you as much as possible.

Finally, you will need support and advice at various stages when you run a business. If you’re a sole proprietor, you’ll have to hire professionals for this. This of course means extra costs for your business. With affiliate marketing, there should be a representative on hand who is there for support and advice. This service is usually free to all affiliates.

Business is tough no matter which route you decide to take. Either route will require hard work and dedication. However, if you want to work for yourself, why not join a programme where most of the work is done for you. With affiliate marketing, the risk is taken away. This allows you time to concentrate on what needs to be done. Making profits, creating your business, and fulfilling that dream!

Tuesday 25 August 2009

Affiliate Marketing And Home Business

Many of us dream of being our own bosses. I know that I have, and not just while I was under the duvet, either. The lure of big money and flexible work hours is quite attractive. We inevitably think of what a difference even a few extra pounds or dollars in the back pocket would make to our lifestyles. However, many are afraid to venture out on their own. They fear that they do not have the capital required to get a business started or they don’t want to lose the security of their day job, which is quite understandable.

The solution could be starting a home business. The truth of the matter is that you can start your home business with no money at all in the present day, with the help of the internet. Ask yourself this, do you have a spare room or any available space in your house? Do you have a computer with an internet connection? Do you have a phone line? If you have these three things you have the essentials of an office from which your home business can be conducted.

Affiliate marketing can be a great way for you to get started in your own home business. It will provide you with the opportunity to sell either a product or a service. With low capital and little space you may want to concentrate on services.

Once you have made the decision, you need to evaluate your skills. What services can you offer and what skills do you have? Many people start of with affiliate marketing programmes from the major search engines. If you’re good at website design, you could register your page with someone such as Yahoo Publisher. This way your site will get traffic with the help of the search engine Yahoo. If yours is a sales website, your traffic could translate into increased sales. The more exposure to your site, of course, the better.

The other thing you can try to do is attract traffic to other sites. Retail sites such as Amazon and EBay have affiliate marketing programmes. If you can generate traffic and increase sales then you obviously make money. Both programmes offer ways to increase revenues through links and blogs. These are usually free and worth using. Remember, the more you make, the more they make.

Finally, your site can make money in another way. When it is posted on sites such as Yahoo Publisher or Google Adsense, there will be ads placed. Whenever a visitor clicks on an ad you make money. The more clicks, the more cash. The operators take care of all the advertising costs and placement. They also try to place ads that are appropriate to your page. If you’re selling rare books, you certainly wouldn’t be a happy bunny if ads for fish food were displayed!

If you want to start working for yourself but feel you don’t have the money then you’re wrong. If you have a computer and space to put it then you have all you need. You can also start your home business and work it to fit in with your job, if you’re fortunate enough to have one, in this era of recession. You can gradually commit more time as your home business grows.

If you’re tired of your job and really want to work for yourself, then dump the excuses and just go for it. Through affiliate marketing programmes and selling services, you will find that running your own home business is easier than you think. All it takes is time and a commitment to succeed. By taking advanantage of the affiliate marketing programmes that are currently available, you can make money and improve your own marketing skills. Remember, you can always expand into other areas and venture out totally on your own later. Right now, get marketing and get clicking!